My logo has always been more than just a design — it’s a reflection of the heart behind my practice and the healing journey I witness every day.

As I refreshed the visual identity for BLOOM, I intentionally kept the circle with the hourglass figure at the center — a gentle representation of a woman, of wholeness, and of the strength and softness we carry within us.

This figure holds space not just for time, but for transformation — reminding us that healing is not linear, and that we can evolve while still honoring every part of ourselves.

This time, I also added something incredibly personal:
A flower — modeled after the chicory wildflower.

Years ago, this delicate but resilient flower lived above my former therapist’s couch. It quietly became a symbol of my own healing — of showing up, staying rooted, and finding beauty through the cracks. When she later gifted me that flower, it felt like receiving a piece of my journey — one I now keep in my own therapy space.

Including a version of that flower in my logo is a tribute to the path I’ve walked and to the women I now walk alongside.
Just like flowers, we heal in seasons — gently unfolding, weathering, reaching, blooming.

This logo tells the story of what I believe:
That healing is deeply feminine. That growth happens in safe spaces. And that inside each of us is a woman worthy of blooming.